Snap Forms Partnership With Formula 1

Snap, the social media service known for Snapchat, Thursday formed a new partnership with Formula 1 to cover global Grand Prix races, which are the automobile races sanctioned by the Federacion Internationale de l’Automobile (FIA), Formula 1 said.

Snapchat will cover the car races on its editorial platform, named “Discover.” The first event to be covered will be British Grand Prix at Silverstone, beginning on Friday. After Silverstone, Snapchat will provide coverage of races in Singapore, Japan, USA, Mexico, Brazil and Abu Dhabi.

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